The world of business marketing is an ever-changing and shifting industry. What worked even just a year ago may be obsolete in the present moment. In order to put your business on top, you need to know and stay up-to-date on the latest marketing trends.
That’s where we come in. Here are just a few of the latest marketing trends for 2017 that you can use to keep your business at the forefront of marketing and advertising.
Best of all, many of these trends will fit perfectly into your existing marketing plan and platform. With a little bit of strategic thought and execution, you can start using these trends without too much trouble.
In 2017, content is still the king of online marketing and will continue to be for a long time.
People want more than just traditional advertisements. They want information and stories that are useful, engaging, and worthy of their time and attention.
You can put your business in the spotlight by providing unique content that is related to your products or services. More importantly, it can give you an advantage over your competitors. Over 70% of marketers lack a consistent content marketing strategy, let us help you be part of the 30%.
Audiences are becoming more resistant to traditional ads. If they recognize something that stands out as an advertisement or disrupts their normal experience, they are likely to be dismissive of the persuasive message.
Native advertising is meant to blend in with the content around the ad. On social media, native ads look just like any other post, tweet or message on the platform.
Above all else, a native ad is meant to provide something interesting or useful to the audience. If you want to take advantage of this trend, you will have to find what is unique to your potential customers. If you do that, they will be more likely to pay attention to the ad and your business.
Advertising is going beyond the image and written word. With the rise of video technology and social media like YouTube, many businesses are finding success with video-based advertisements.
Keep in mind, these aren’t run-of-the-mill commercials. Successful visual ads rely on live streaming and storytelling to educate audiences about a business, product, or service. They focus on the narrative of the business.
Chances are, your own business has a unique story, tale, or another narrative that you can share with potential customers. Using something like video allows you to tell this story in a natural and engaging way.
These are just a few of the current marketing trends of 2017. You can adopt any and all of these into your current marketing strategy to keep your business unique, engaging and competitive on the marketing front.
Keep in mind, however, that nothing is a guarantee. Trends always come and go which means you need to stay up-to-date. For more information or our help with creating an engaging marketing strategy, feel free to reach out.